| Output / Asset | Scope | Budget | Status |
|---|---|---|---|
| Phase 01 · Discover | - | ||
| DiscoverMILESTONE: Pitch presentation to Nex Property | Solvd presents the naming direction, brand strategy and two logo concepts developed under the $4,000 + GST pitch budget. No charge, pitch cost only. When: 17 Sep 26. Owner: Solvd. | - | Working on it |
| DiscoverGATE: Nex Property appoints a creative partner | Nex reviews pitch responses and confirms which agency progresses the brand. Allow three weeks from the pitch date. When: w/c 5 Oct 26. Owner: Nex. | - | Not started |
| DiscoverKick off and set the strategy goals with Nex | Session with Nex to agree the purpose sentence, top business goals, marketing goals and how Nex measures Solvd, once appointed. Fills the Strategy tab of this plan. When: Oct 26. Owner: Sam. | - | Not started |
| DiscoverConnect with the NEX Building Group builder brands | Introductions to McDonald Jones, Mojo Homes, Complete by McDonald Jones and MJH Multi, to align branding with the facades, materials and street presentation each is delivering. When: Oct 26. Owner: Solvd. | - | Not started |
| DiscoverConnect with the landscape and civil design team | Introduction via Nex to Terras. Street trees, open space along the Metro corridor and the entry statement site at Schofields and Terry Roads feed the textures, photography and guidelines. When: Oct 26. Owner: Solvd. | - | Not started |
| Phase 02 · Define | Pending | ||
| DefineRun the naming funnel and present three names | Urban/metro and local heritage territory explored, sense of permanence and belonging tested, URL and NSW clash checks, three names with lockups. One revision round after Nex's internal review. When: Oct-Nov 26. Owner: Solvd. | Pending | Not started |
| DefineGATE: Nex internal review of the three names | Nex circulates the shortlist internally and picks the name. Nex secures the URL. When: w/c 2 Nov 26. Owner: Nex. | - | Not started |
| DefineAlign the brand direction with the builder partners' design guidelines | Working session with Nex and the NEX Building Group brands so branding, facades and streetscape share a consistent look and language. When: Nov 26. Owner: Solvd. | Pending | Not started |
| DefineConfirm the entry statement brief with the landscape team | Corner of Schofields and Terry Roads, working alongside the Metro corridor open space and the play/fitness areas. When: Nov 26. Owner: Solvd. | Pending | Not started |
| DefineNative speaker consultation for all messaging | Native speaker consultation across all messaging. When: Nov 26. Owner: Solvd. | Pending | Not started |
| Phase 03 · Design | $23,630 | ||
| DesignWrite the render, CGI and motion direction | Brief for Nex's render artists: facade and streetscape renders reflecting the Metro-adjacent, walkable positioning, cars, bikes and people in frame. Becomes the render section of the guidelines. When: Nov-Dec 26. Owner: Solvd. | $4,700 | Indicative |
| DesignRefine the logo, icon and identity | Develop the two pitch concepts into a final mark, colour palette and typography. Two revision rounds. Delivered as a standalone logo set before the guidelines. When: Nov-Dec 26. Owner: Solvd. | $9,500 | Indicative |
| DesignGATE: Logo and icon signed off, on the corporate page | Nex signs off the mark. Logo files handed over so the estate can appear on nexproperty.com.au. When: w/c 18 Jan 27. Owner: Nex. | - | Not started |
| DesignBuild the application test pack for Nex's internal review | The mark applied to a hoarding panel, brochure cover, a House & Land flyer, three social tiles, a press ad and a site map panel. One revision round. When: Jan-Feb 27. Owner: Solvd. | $2,930 | Indicative |
| DesignDevelop two entry statement concepts | Two directions for the corner of Schofields and Terry Roads, developed with the landscape and builder partners. Concept visuals and materials notes. Two revision rounds. When: Jan-Feb 27. Owner: Solvd. | $6,500 | Indicative |
| Phase 04 · Develop | - | ||
| DevelopProject delivery plan, this document | The working spreadsheet and this board, reviewed monthly and updated as proposals are signed and dates firm up. When: Oct 26. Owner: Solvd. | - | Not started |
| DevelopLaunch and hoarding install timeline with Nex and the builder partners | Work back from site works, the hoarding contractor's programme, DA timing and the Q2 2027 release so artwork, print and install land in order. When: Feb 27. Owner: Solvd. | - | Not started |
| Phase 05 · Deliver | $113,700 | ||
| DeliverWrite and design the brand guidelines | Grid-backbone guidelines across every format: logo system, colour and textures, type, grid and negative space, photography, render and motion, tone of voice, stationery and templates. Interactive PDF plus working file. Two revision rounds. When: Feb-Mar 27. Owner: Solvd. | $12,480 | Indicative |
| DeliverDesign the full-run modular hoarding artwork | Panels for the entry statement site, coming-soon messaging and the Metro-adjacent positioning. Print-ready files and panel plan to Nex's hoarding contractor. When: Mar-Apr 27. Owner: Solvd. | $3,970 | Indicative |
| DeliverDesign the aerial master plan with lot line drawing | Drone aerial base image with lots, streets, parks, the Metro corridor and entry drawn over in the brand's line style. Labelling system, flat illustrated version, layered files for release status. When: Mar-Apr 27. Owner: Solvd. | $7,250 | Indicative |
| DeliverHero lifestyle shoot and motion edits | Shoot with a family reflecting the target buyer mix, for the launch image set, plus subtle-motion edits. Quoted once the first set is needed. When: Mar-Apr 27. Owner: Solvd. | Pending | Not yet quoted |
| DeliverAsset roll out for launch | Brochure, sales book, display signage, landing page, project video and social edit, social tiles, EDM, outdoor and press. Indicative, re-scoped once the brand is locked. When: May-Jun 27. Owner: Solvd. | $90,000 | Indicative |
| DeliverMILESTONE: Sales launch | Expressions of interest open. Expected ahead of Oakhampton given Rouse Hill's council timing. Exact date depends on DA approval. When: Q2 2027 (date TBC, DA dependent). Owner: Nex. | - | Not started |
| Phase 06 · Diagnose | - | ||
| DiagnoseMonthly WIP and plan update | Monthly catch-up with Nex: progress against this plan, what has moved, what is next. Sheet and board updated after each one. When: Oct 26 to launch (30 Jun 27). Owner: Solvd. | - | Not started |
| DiagnosePost-launch review | What landed, what moved, what the first release taught us. Sets up the next phase and future Nex Property urban/metro developments. When: Post-launch. Owner: Solvd. | - | Not started |
| Other, not in plan | $0 | ||
| Total plan, indicative, ex GST | $137,330 | ||